What to Remember About LinkedIn Engagement (And Why Low Likes Don’t Mean It’s Not Working)
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We all love a viral post.
The dopamine hit of high engagement, the flattering comments, the sudden jump in profile views—it feels amazing.
But if you want your LinkedIn presence to actually grow your business, here's what you need to know:
Your "least engaged" content might be the most important part of your strategy.
Yes, high-performing posts help you:
Expand your reach
Get more eyeballs on your brand
Increase awareness of your services
But trying to go viral all the time is not a smart strategy.
Because LinkedIn isn’t just about attention—it’s about connection and conversion.
Why niche, technical, or low-engagement posts matter
The highly specific content that speaks to a very isolated struggle? The technical post about a process only your ideal client understands?
It probably won’t:
Hit the algorithm sweet spot
Get hundreds of likes
Be universally loved
And that’s okay.
You’re not trying to be liked by every LinkedIn user. You’re here to serve your audience—especially the decision-makers quietly watching.
That ultra-specific post? It may only get 5 likes. But one of them might be from your dream client. And they’re reading all the content others are skipping.
Some of the most successful businesses on LinkedIn don’t have flashy metrics.
Their content might look modest. Their comment sections aren’t full of influencers. Their likes? Not off the charts.
But behind the scenes:
Their programs are selling out
Their calendar is full
Their business is thriving
Because the right people are watching. And those people are taking action.
The mindset shift: Engagement = data, not validation
When you zoom out, engagement is just one metric. It’s not the full picture of your brand’s influence.
So take every post as part of a larger body of work:
Viral = visibility
Niche = credibility
Promotional = conversion
Story = connection
You need all of it.
Even the “boring” posts are doing heavy lifting for your brand.
TL;DR:
Not every post needs to go viral to be valuable
The content that feels quiet or overly specific is often what gets read by the people who matter most
Focus on who is engaging—not how many
Closed business > internet popularity
P.S. If you're ready to build a sustainable LinkedIn content strategy that grows your audience and gets you more of the right clients, let’s talk. I’ll help you ditch the guesswork, clarify your message, and use LinkedIn in a way that actually converts.
