What Time of Day Should I Post on LinkedIn to Get the Most Traction?
Photo by Paige Cody Hire on Unsplash
One of the most frequently asked questions we get is:
"What time should I post on LinkedIn to get the most traction?"
It’s a smart question — because timing does matter, especially on a platform like LinkedIn where most users are professionals checking in during work hours.
But the short answer? There’s no one-size-fits-all time.
However, there are some best practices you can follow and a few tests you can run to determine what works best for you.
1. Start by Thinking Like Your Audience
Where are they located? What time are they most likely to check LinkedIn? Are they:
Checking the app while commuting?
Scrolling during their lunch break?
Logging in before the workday starts?
If you know your ideal audience is full of East Coast decision-makers in the U.S., try posting early in the morning Eastern Time.
If you serve a global audience or tend to work with West Coast clients, test posting later in the day.
2. The Data Behind Early Posting (Especially EST)
From personal experience (after living abroad and testing LinkedIn across time zones), the best results often come from posting around 8:30am EST.
This makes sense when you think about it:
People log on to check LinkedIn before their workday officially begins
They're browsing during their morning coffee or while dragging their feet at their desks
If your audience is in NYC, Boston, or even major cities in Europe, early morning EST posts may give you the best shot at immediate engagement.
3. Other Times That Can Work
Lunch time (~12pm EST) is another good window. People tend to scroll LinkedIn during their lunch breaks, and engagement can pick up midday.
Some creators even test posting in the late afternoon or evening (especially if they have a strong West Coast or international audience).
Ultimately, the algorithm rewards engagement in the first hour, so post when your people are most likely online.
4. Test and Track Your Own Best Time
Here’s how to find your personal best posting time:
Pick 3 times of day to test over the course of a few weeks (e.g. 8:30am, 12pm, and 4pm EST)
Post similar types of content at each of those times
Track impressions, likes, comments, and DMs
Look for patterns and double down on what works
Bonus: Don’t forget to consider day of the week. Tuesday through Thursday tends to perform better than Mondays and Fridays.
5. Final Thoughts: Don’t Overthink It
Yes, timing matters — but not as much as consistency and content quality.
If you only have time to post once a day, or even 2–3 times a week, focus on:
Creating valuable content
Showing up consistently
Testing and tracking what works for you
Personally, I like to post in the morning, get on with my day, and check in on engagement later in the afternoon.
Simple. Low stress. Sustainable.
Want help building a high-ROI LinkedIn strategy that actually grows your business?
Book a consult and let’s create a plan designed around your time, goals, and capacity.
