What You Need to Know About LinkedIn for SEO Purposes

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When’s the last time you Googled yourself?

If it’s been a while, go ahead and try it right now.

Chances are your LinkedIn profile is either the first, second, or third result on the first page of Google.

And in many cases? It might rank even higher than your actual business website.

That’s not a glitch — it’s by design.

The Power of LinkedIn for Search

Last week, I Googled something related to newsletter growth and was surprised (but not shocked) to see the first hit was someone’s LinkedIn post about email marketing.

A single LinkedIn post. Not a blog. Not a lead magnet. A post.

That’s the power of LinkedIn’s SEO — and why your profile, your posts, and even your articles matter well beyond just the platform.

If you're a service provider, here’s why this is a big deal:

• Prospects Google you before booking a call

• Investors look you up before deciding to move forward

• Event organizers and collaborators check out your credentials

And where do they land first?

Often: your LinkedIn profile.

So if your profile is outdated, misaligned, or lacking relevant content, you’re not making the most of one of your most visible digital assets.

Why Does LinkedIn Rank So Highly?

To understand why LinkedIn performs so well in Google search results, I asked SEO expert (and recently named Top Organic Search Voice on LinkedIn) Meg Clarke to weigh in.

Here’s what Meg shared:

"When you create content on LinkedIn—be it your profile, articles, or posts—it's indexed by Google's search engine.
This means that when people search for related keywords or for your name on Google, your LinkedIn profile or articles could show up in the search results, potentially expanding your visibility beyond the LinkedIn platform itself."

Here’s the real kicker:

"Not all social media platforms have their content indexed by Google. Instagram, for instance, has more restricted visibility outside of the platform."

That means posting on LinkedIn gives you two-for-one visibility:

• You get reach within the LinkedIn platform

• You get visibility through Google search

So every time you:

• Publish a value-packed post

• Write a thoughtful article

• Optimize your profile

…you’re improving your searchability as a whole.

Key Takeaways

• Your LinkedIn profile likely ranks very high on Google

• It’s often the first impression potential clients or collaborators get of your work

• Unlike other social platforms, LinkedIn content is indexed by Google

• Posting on LinkedIn helps you show up in both search engines and social feeds

Final Thoughts

If you’re investing in SEO, don’t ignore LinkedIn.

The ROI of showing up intentionally here is wildly underrated.

You don’t need a massive following or fancy funnel to start seeing traction.

You just need to be clear, consistent, and intentional about the content you create — and the audience you’re building.

P.S. If you're looking to grow your business and authority through LinkedIn and SEO, let's chat. I help service-based founders use LinkedIn to drive visibility, trust, and client conversion. Book a call to learn more.