The LinkedIn Strategy You Need If You're No Longer Getting Business and Have Hit a Plateau
Photo by Nina Zeynep Güler Hire on Unsplash
If you’ve been consistently posting on LinkedIn for 9 to 12 months and initially saw strong results—but lately it feels like you’re shouting into the void—you’re not alone.
This is one of the most common frustrations I hear from founders, coaches, consultants, and service-based business owners.
And frankly? It happened to me, too.
Let’s walk through what’s actually going on, and what kind of LinkedIn strategy will help you break through that plateau.
Why You Hit a Plateau After 9-12 Months on LinkedIn
When you first start posting on LinkedIn, your content is seen by your personal network:
Past coworkers and bosses
Friends and family
People from your university or early career
You likely saw some engagement, booked a few clients, and maybe even got a few warm referrals. That early traction felt amazing.
But here’s the thing:
Your initial network is finite.
And unless you’re intentionally growing your audience and evolving your strategy, you will hit a wall.
Why?
Your current followers have already seen your best ideas
You’re still posting for the same people
Your skills and strategy haven’t kept up with your desire for continued growth
What got you from 0-1 will not get you from 1-2.
So now what?
The Wide Net → Niche Net → Convert Net Framework
This is the exact method I used to break out of my own LinkedIn plateau and 4x my growth in just a few months.
I call it: The Wide Net → Niche Net → Convert Net Approach.
1. The Wide Net: Reach New People
If your audience isn’t growing, your pipeline won't either.
Start posting content that resonates beyond your current niche but is still relevant to your work.
Topics that work well:
Burnout & boundaries
Compensation & career growth
Work-from-home life
Corporate culture & leadership lessons
Personal stories with universal themes
These posts are shareable, relatable, and highly discoverable. They grow your following at scale. And when paired with strong writing? They can go viral.
Each Wide Net post helped me add 500+ new followers.
2. The Niche Net: Showcase Your Expertise
Once new people find you, you need to keep them.
That’s where your niche content comes in:
Teach your frameworks
Share expert insights
Give away valuable, implementable ideas
Yes, some new followers will drop off—but the ones who stay? They’re your ideal clients.
3. The Convert Net: Make the Offer Clear
At least once a week, post about what happens after someone hires you:
Client before/after stories
Unique strategies and results
Screenshots and testimonials
Then, once or twice a month, share a direct call-to-action: tell people how to work with you, what you offer, and how to get in touch.
Most creators get stuck here. They either:
Never speak about their offer
Post only niche content, boring their audience
Don’t know how to grow strategically with Wide Net content
But when you combine all three nets, in the right rhythm, your audience and your revenue grow in sync.
From Plateau to Momentum: My Numbers
In 2021, it took me an entire year to grow by 1,000 followers.
In 2022, I grew from 3,200 to 7,000 in under 4 months.
And that growth translated directly into business:
Sold out my high-ticket coaching spots
Launched my first mid-ticket course and enrolled 17 new clients from LinkedIn
All by shifting my strategy and recommitting to the platform.
Final Thoughts
If your LinkedIn strategy has hit a plateau, it’s not because you’re not talented.
It’s likely because your audience is tapped out and your strategy needs to evolve.
The great news?
This plateau is often the beginning of your next level of growth.
You just need the right structure, the right approach, and a willingness to try again with a fresh perspective.
Need help building your Wide Net → Niche Net → Convert Net strategy?
Let’s talk. I help founders go from overlooked to booked out on LinkedIn without paid ads or a massive audience.
