The #1 Weekly LinkedIn Action That Drives Consistent Leads
Photo by Aleksei Zhivilov Hire on Unsplash
If you’re a coach, consultant, agency owner, or service-based business looking to increase lead flow on LinkedIn — here’s the one action I’d prioritize every single week:
Maxing out your 100 LinkedIn connection requests.
Yes, even above posting LinkedIn content.
Here’s why:
Consistent Warm Outreach = Compounding ROI
This simple weekly practice — sending up to 100 warm connection requests — is one of the most overlooked lead generation strategies on LinkedIn. It’s:
Free
High-impact
Easy to systematize
Is it tedious? Sometimes. Is it boring? A little. Hard to stay organized? If you don’t have a system — yes.
But?
It works.
Let Me Be Clear: This Isn’t Spammy Cold LinkedIn Outreach
If your immediate reaction is: “Ugh, that feels desperate,” or “I don’t want to look thirsty,” I get it.
I used to feel the same way.
Until a fellow LinkedIn creator urged me to add this into my strategy. Almost immediately, I saw a 30% bump in revenue from leads who were already looking for the solution I offered — they just needed to know I existed.
Our clients have had the same experience. This LinkedIn strategy converts especially well when your profile is:
Clearly written for your ideal client
Authority-building
Outcome-oriented (i.e., it shows how you help people and why it matters)
What This Looks Like Weekly
Block off 60–90 minutes each week and send 100 targeted LinkedIn connection requests to:
People who match your ideal client profile (ICP)
Industry-adjacent professionals (potential collaborators/referrers)
Engaged commenters on relevant content
Creators’ audiences with overlapping interests
Bonus: The more active and tailored your profile is, the more of these LinkedIn connection requests will turn into DMs and ultimately…sales.
Why This Beats Content (At First)
LinkedIn content takes time to build momentum. It’s a long game. And while posting consistently is important, it’s not always the fastest way to generate leads when you're still building.
Connection requests are the top-of-funnel growth lever that help more people see your profile and engage with your future content.
It’s how you:
Expand your visibility
Grow your relevant audience
Increase engagement on future posts
When You Can Ease Off
Eventually, your LinkedIn content will work harder for you. You’ll build a reputation. Inbound leads will increase.
But outreach will always be a lever you can pull:
During a slower season
Ahead of a launch
When you’re experimenting with new offers
This isn’t forever. But it’s foundational.
And it’s one of the only organic LinkedIn actions I’ve seen reliably lead to direct business opportunities — fast.
Final Thoughts:
If you want to grow your LinkedIn presence and your business, don’t sleep on warm, consistent outreach. This tiny shift in your weekly routine can lead to massive results over time.
Need help developing a weekly LinkedIn strategy that compounds and converts?
Let’s talk. I help service-based business owners build systems that attract aligned leads every single week on LinkedIn.
