Specificity Sells: How I Get Clients to Reach Out to Me on LinkedIn

Photo by Brooke Cagle Hire on Unsplash

Over the summer, I wrote a "bottom of the funnel" LinkedIn post about a new consultant who had just hired me. It was a fairly standard post where I shared why she hired me, where she was starting from, and what I planned to help her with.

But this time, I got specific—really specific. I highlighted that she had an Ivy League degree (something she was proud of), and that detail set her apart when pitching to clients.

Instead of saying,

"A new consultant just hired me…"

I wrote:

"A new Ivy League educated consultant just hired me..."

It felt good to add that level of detail, but I didn’t think much else of it.

The Results Spoke for Themselves

Then, a week or two later, we signed a new client—a Harvard PhD, now a consultant. And the month after that, another Harvard grad turned solo consultant.

That’s when I realized it: That post really worked. The advanced-degree-holding consultants in my audience were paying attention.

Because I took my own advice:
Specificity sells.

Why Specificity Works

Your clients need to see themselves in your content.

They need to imagine starting from the same place they’re at now, and envision what could be possible if they hire you. When they feel that connection, the risk of investing in your services shrinks.

Sure, having an "Ivy League" education is one example, but the real key here is to highlight specific characteristics that define your ideal client:

• Career stage
  e.g. “A recent client who works remotely for a Fortune 500 tech company in San Francisco…”

• Industry niche
  e.g. “A 2-person branding agency who works with e-comm clients”

• Personal milestones or key qualities
  e.g. “A mom founder building a business with 2 little ones at home all while balancing a full-time job...”

Strategically weave these specifics into your content, and your ideal client will see themselves and feel understood.

What Happens When You Get Specific

When your ideal client recognizes themselves in your posts, they’re far more likely to reach out.

And here’s the thing—AI can't do this for you. It can’t create this level of specificity.
This is how you stand out.

Specificity sells. Vagueness gets lost in the crowd.

Who I Love Working With

In case that wasn't already clear, I love working with brilliant, accomplished women who struggle to communicate just how good they are at their work.

These are often women with advanced degrees and impressive corporate track records who’ve built their businesses on referrals and word of mouth but haven’t fully tapped into LinkedIn to market themselves.

They’re sitting on a wealth of expertise, wisdom, and niche skills—waiting to be seen and recognized in a way that drives business growth.

If that’s you, you’re in the right place.