Serious Considerations I Would Take Before Investing Tons of Time & Energy into LinkedIn

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I was a very early adopter of the whole “content creation” thing on LinkedIn.

It was summer 2021, and people in my network were genuinely confused why I was posting so much content and what I was using LinkedIn for.

Fast forward almost 5 years later—publishing on LinkedIn, promoting your business, and using the platform for much more than just “networking & job seeking” has become the norm.

And I’m seeing a huge migration onto LinkedIn from the more "traditional" social media platforms like Instagram, Facebook, and X (formerly Twitter).

So if you’re a business owner and it’s 2025 and everyone within your circle is saying:

“You need to be promoting your business on LinkedIn!”

Here are some important considerations before you dive all in:

1. Do You Have the Time to Run Your Own Account?

LinkedIn is the hardest platform to outsource or automate.

Third-party tools will tank your reach or get you shadowbanned to the point that I almost never recommend them.

(People hate me for this, by the way.)

And it’s usually pretty obvious when someone else is commenting or sending messages for you (do you ever take those seriously??)

Don't get me started on AI comments.

My only exception to this would be a ghostwriter or a very, very good EA / VA whom you personally train after taking all the actions I recommend yourself for months. This can certainly help with some of the workload, but you’ll still need to be closely involved in the process end to end.

2. Do You Enjoy Being Social and Collaborating?

LinkedIn thrives on relationship building.

If connecting with others and building partnerships doesn’t genuinely excite you, then this isn’t your platform.

The people who grow on here are the ones who want to collaborate, take a genuine interest in others' businesses/offers, and are generous in supporting others.

With the current state of the algorithm, your content will go nowhere without loyal followers and engagers—and you simply... will not grow.

3. Do You Like to Write?

Even though video is becoming more popular, I do not see LinkedIn becoming TikTok or YouTube anytime soon.

While video has its place in deepening relationships on the platform, text will always dominate here.

If you enjoy writing, especially in your own voice and have a desire to improve your craft, LinkedIn could be a great place to market your services.

4. Are You Willing to Share Your Story?

With AI taking over, personal storytelling is what will set you apart.

We’re craving human connection and “realness” more than ever.

If you’re uncomfortable sharing your journey or revealing who you really are, LinkedIn may not be the right platform for you.

5. Do You Have a Unique Perspective?

The clients who see the best results on LinkedIn have distinct viewpoints on their industries, careers, and businesses.

If you’re still finding that voice, a good coach can help—but having a fresh take or interesting point of view is truly crucial to standing out.

Some of these aren’t casual or light considerations.

They’re genuinely real commitments you’ll want to assess before taking on a platform like LinkedIn.

So before you go all-in, be honest with yourself about whether LinkedIn aligns with your strengths.

It’s absolutely a powerful place, but only if it plays to what you actually enjoy and are willing to invest time and energy into.

I hope that helps!