Get Comfortable Selling on LinkedIn - And Start Attracting Clients Ready to Work with You

Learn How to Write Authentic- to-you sales content that converts on Linkedin

A live training + writing lab for female founders who are ready to stop feeling awkward about promoting their offers and start confidently creating sales posts that lead to new clients — without sounding pushy or salesy.

An in-depth workshop for service-based founders ready to turn their time spent on LinkedIn into new business.

You’re a Smart, Highly-Qualified, Thoughtful Founder Who Turned to The Platform of LinkedIn to Share about Their Business.

You didn’t sign up for choreographed dances or to have to curate the “perfect life” Instagram reels.

You came to LinkedIn because it’s meant for professional services.

Because writing is still the norm.

Because you want to be seen for your expertise, your insights, and your hard-earned credibility — not just your personal brand “aesthetics”.

But….

You’re still waiting for leads.

Still waiting for DMs.

Still hoping someone will reach out and say, “I need this….how can I work with you?”

People say they love your posts, they tell you how inspiring you are…

But they’re not buying.

(Yet).

I see this all the time with Brilliant Founders like you..

You’re posting pretty consistently.

But your programs still have empty seats.

Your 1:1s practice isn’t at capacity.

Your offer still isn’t selling the way you know it should.

Here’s the truth no one tells you:

Most founders are not good at creating sales content.

(Speaking from personal experience…because sales vs. marketing strategies require very different approaches)

Most founders can pick up the basics of marketing with enough trial and error.

But sales-specific-content requires more thought, strategy, and intention.

Plus it’s awkward so we avoid it.

It’s REALLY Vulnerable to Put Your work Out there for the world to judge…

And LinkedIn isn’t an obvious ‘shopping’ platform so it’s confusing to know what’s ‘allowed’ and what’s not.

Or maybe you did try to promote something once and no one engaged with it and certainly no sales came in so you felt awkward and discouraged.

Plus…it’s just a sensitive time in the economy to be asking people to part with their money when so much is uncertain.

So most founders just ignore this part of posting and avoid it altogether.

Continue to ‘market’ and wonder why nothing’s selling.

So they give up.
They tell themselves: LinkedIn “just isn’t working anymore.”
They stop posting.
They spiral into comparing themselves to everyone else hitting 50k months.
They lose momentum — and miss the opportunity sitting right in front of them.

But the good news is:

This is entirely fixable.

And it comes down to ONE 20% strategy fix that accounts for 80% of clients results on LinkedIn.

The real missing link is sales content framed as stories, written with empathy, clarity, and of course - strategy.

That’s where The Confident LinkedIn Sales Lab Comes in..

This is Especially for founders who…

  • Are posting but not making any sales

  • Came to LinkedIn to grow their business & services but don’t want to sound pushy

  • Know they’re credible but are frustrated that their audience hasn’t connected the dots on how to work with them yet

  • Are tired of less experienced people passing them by

  • Want a simple repeatable framework & system for ‘selling’ on LinkedIn with confidence

  • Crave more impact and want to get to work with clients they’re meant to help

  • Don’t want to give up on LinkedIn but know something needs to change

  • Want running their business to feel easier, leads to feel warmer, and sales to feel more natural

What You’ll Learn Inside this Training

  • How to write posts that turn real, earned client transformations into “How do I hire you to get those results too?”

  • How to share your personal stories so that you stand out from AI and feel relatable & approachable to someone who wants your support

  • How to use bold opinions + unique perspectives to position yourself as the expert people want to pay

  • How end your posts with empathy-driven calls to action that invite (not pressure) people in your audience to reach out

  • How to skillfully weave in social proof that builds trust without bragging

  • How to shift buyer objections into “Heck yes” moments

  • How to uncover the wisdom + stories already sitting inside your business to start making sales for you

  • How to stop overthinking, adopt a LinkedIn sales mindset, and channel confidence into content that’s actually effective

    Just imagine: Actually ENJOYING promoting your business.

 

PLUS I’m including A Never Before Component:

The “actually Get it Done” Writing Lab

That Comes after the training Where you’ll implement what you learn live with me and then receive real-time feedback & coaching

I don’t want this to be a passive training that feels interesting in the moment but then nothing happens to grow your business.

We’ll get your posts written together — so you walk away with 2 months of sales content ready to be published.

That way you go into Memorial Day weekend knowing you’ve set yourself up for a confident summer of sales.

  • Learn to Write Client Case Studies

    Attract more of the clients you already love working with.

    How to effectively share about the work you’re currently doing in your business with existing or past paid clients that attracts more of them to you.

    Use storytelling to feel understood by your audience.

  • Learn Which Parts of Your Personal Experience to be Posting about

    If you’ve ever thought “I don’t want to just be posting about myself online - I find that cringey”.

    I’ll teach you how personal storytelling done right will handle your audience’s objections, inspire action, and attract values-aligned clients into your pipeline.

  • Learn to Differentiate Yourself with Your Unique Point of View

    Did you know that being more honest about your particular beliefs in your industry projects incredible confidence and draws in the people who want to experience your unique approach.

    Easier said than done of course but I’ve got an approach that can un-earth ideas that generate sales.

2 months of Sales Posts.

The strategy to be able to continue it on repeat.

All for $249.

20, $50 off Early Bird Spots Available

(use code EBSALESLAB at checkout)

Hi, I’m Molly — a LinkedIn strategist & coach who helps female founders to get consistent business on LinkedIn.

I’ve personally worked with 106 female founders individually on their LinkedIn strategy and know precisely what is holding them back.

Almost 100% of the time, it’s because a ‘sales’ content strategy is missing from their posting rotation. Once they implement this 20% change? 80% of their LinkedIn efforts get easier.

My strategies have generated over $1M in sales for clients.

And it’s this small but INCREDIBLY IMPORTANT tweak that has their effort spent posting, engaging, and showing up to log in and scroll no longer feel like a waste of time.

They stop dreading LinkedIn and start feeling excited about all the opportunity ahead of them.

LinkedIn starts to give back to them instead of feel like an awful place.

The good news for you…

If you’re already posting and have built the habit of publishing content, I’m not asking you to do anything wildly different, I’m just showing you a new approach to add into what you’re already doing.

If you’ve never focused on this SPECIFIC part of your posting routine, you probably have a lot of people waiting out on the wings ready to be given an offer to.

When I teach you that you don’t need to be a spammy, bro, pushy sales person but can instead use STORY, the truth of what you’ve already been doing in your business, and your own authentic life experiences, sales no longer feels intimidating but instead like another means of self expression.

Plus, when you know how to negotiate with your mindset and nervous system - you know how to commit to this strategy in a way that consistently brings in new business, on repeat (which I will talk a lot about!) not feel nerve-wracking and icky.

What Past Attendees Are Saying

 Frequently Asked Questions

  • Yes! There is 1 live, 90 minute training and one live, 60 minute writing lab.

    Coming in real-time on Zoom is of course optional, you’re welcome to purchase a ticket and watch everything on replay when it best suits your schedule.

  • While ideally you’ve already began to post and notice for yourself what’s working and what’s not, you’re also certainly welcome to attend this training to get a “sales strategy” right from the very start.

  • Typically my LinkedIn strategies work best for service-based businesses looking to grow their businesses using LinkedIn (i.e. coaches, consultants, agency owners, professional/niche communities/memberships, etc.). Please reach out to me directly at molly@mollygodfrey.com to clarify if you are unsure and I will be transparent whether this will be worth your time!

  • Week 1 Live Training will take place Monday, May 12th from 12-1:30pm EST

    And the additional Writing Lab will take place Thursday May 15th 12-1pm EST

    Week 2 Live Training will take place Monday, May 19th from 3-4:30pm EST

    And the additional Writing Lab will take place Thursday May 22nd from 3-4:00pm EST

    They are both the same exact training (you only need to attend 1 pair of dates) they are just scheduled for ease of different time zones.

  • No, it’s the same exact content just delivered on different weeks & dates.

    I like to offer flexibility and options.

    If you sign up for Week 1 but cannot attend the Week 1 Writing Lab, you are certainly welcome to pop into the Week 2 Writing Lab happening on 5/22 instead.

  • The check out page is giving you both weeks to select from as well as an additional VIP upgrade. Just put the quantity to 0 for the items you don’t want to purchase and you will only be responsible for the $ amount of what you do want to attend.

    • Access to 1 live (or recorded if you can’t be there in real-time) 90 minute LinkedIn Sales Content Strategy Training

    • Access to 1 live Writing Lab

    • My In-depth, life-time access Notion system to refer back to once the experience is over and revisit the strategies and frameworks

  • The take-home Notion system is a huge part of why this training is so actionable. These aren’t just notes; they’re designed to help you implement what you learn right away and keep making progress long after you hit play. Here’s what you’ll get inside:

    • The strategy breakdown for ‘client results’ storytelling posts

    • The strategy breakdown for ‘personal story’ storytelling posts

    • Question & reflections prompts to uncover more of your unique content angles

    • A attendee directory to expand your network on LinkedIn with other like-minded founders

    • Additional tips, best-practices, and how-to’s for writing effective Sales Content

    • Mindset shifts and energy prompts to help you show up as your best, most grounded self in your Sales Content and help you get in the right energy to attract your dream clients