The Edits I’m Consistently Making to My Clients’ LinkedIn Posts That Get Them More Business
For service-based founders posting or starting to post on LinkedIn who aren’t getting real traction
If we haven’t met, I’m Molly — a LinkedIn strategist helping female founders get more visible online and make more $$$.
When I left corporate to start my online business, I was woefully unprepared for the world of online sales and marketing.
It was a real trial & error situation.
Over the next five years though, I dove into the art of learning how to sell online, build authority, and create content that resonates.
1.5 years in, I made a big move: I took my business to LinkedIn (and wish I had started on there sooner!). Because that’s when things really took off.
But when I first started posting on LinkedIn, I found myself surrounded by all men - tech founders, CEOs, SaaS guys everywhere. Coming from Instagram’s vibrant female entrepreneur space, I was confused.
It was genuinely such a drag but I did what I had to do:
I connected with a bunch of random business owner men.
I tried my best to find female creators to learn from & make friends with.
I held a vision that LinkedIn could one day be just as empowering for women as other platforms.
Today, I’m so proud to see that vision becoming reality.
There’s nothing better than scrolling through my feed and seeing women I’ve worked with or spoken to at some point showing up powerfully to promote their businesses on LinkedIn.
BUT we still have work to do.
Many women I meet still:
Struggle to clearly promote their services (often fearing they’ll come off as salesy or too much).
Feel unsure how to articulate their unique expertise (and end up watering everything down and sounding like everyone else)
Hesitate to share their personal stories that would resonate and deeply connect with their audience (and stick to just providing ‘value’ and not being relatable)
Aren’t posting about their services or businesses at all!
And wonder if they’ll have to go back to corporate
I get it because I struggle with a lot of the same things. (It’s always easier to do this for other people, right?)
So today, I do highly personalized 1:1 work with women founders — diving deep into their services and LinkedIn content strategy - which involves editing their posts line by line.
Why Should You Care About LinkedIn Posts?
You might be wondering - why should I really care about LinkedIn posts?
I get it, I’m probably way more obsessed with LinkedIn content than the average founder. But here's the truth: LinkedIn posts serve a real, strategic purpose.
There’s a well-known stat in the B2B world: buyers typically consume 13 pieces of content before making a decision. That includes company assets like case studies, blogs, and social posts as well as third-party reviews & reports. Some sources even suggest buyers spend 11 hours (!!) consuming content before reaching out. That’s nuts to me but I don’t think my own buying behavior is that much different.
There’s tons more I could say on this but yes, your prospects are scrolling through your ‘wall of content’ and are closely looking for the transformation / ‘results’ you’re delivering on.
If you want to capture their attention—and their trust—your posts need to stand out.
And every detail matters.
Here are the 5 Most Common Edits I Help My Clients Make on LinkedIn Posts (and why they work, #3 is the biggest change I’m always making):
1. Add Missing Credibility
Women, in particular, often downplay their accomplishments, leaving out key proof points that show they're qualified. Saying: "Here’s my advice for this problem…" instead of: "Here’s my advice, based on 10+ years as an ABC consultant, where I generated $14M for clients." All the ways you can increase your credibility the better.
Why it matters: Interested buyers want proof they can trust you.
2. Include Tangibles
It’s less confronting to be vague or general. Clarity and specifics force you to be accountable but it’s the specificity that sells. I love to encourage clients to be more direct by highlighting clear, measurable outcomes or adding vivid details, quotes, or dialogue.
Why it matters: Readers need clarity on what’s possible for them.
3. Improve Beginnings & Endings
Most people bury the best parts of their posts under lines of setup. I help clients move compelling statements up front to grab attention - which again, can be confronting. I also focus on crafting strong endings oftentimes where clients lose steam in their own writing—either with an actionable question or a memorable takeaway to spark engagement and conversation in the comments.
Why it matters: The first line stops the scroll; the last line sparks action.
4. Insert Brand Messaging
In the body of the post, there are always opportunities to subtly reinforce your brand, whether it’s values, tone, or what working with you feels like.
Why it matters: Readers should understand what you’re known for over time.
5. Make It Precise & Bolder
Many posts are watered down by hesitant language. I encourage clients to tighten their writing and take bolder stances—whether by using emotional language or sharing stronger opinions.
Why it matters: Bold, memorable storytelling stands out in a sea of AI-generated content.
TL;DR: How to Audit Your Own LinkedIn Post Before Hitting Publish
Does your post have a strong first sentence?
Is it focused on one clear message, not 2–3 competing ideas?
Have you included a specific, tangible takeaway or result?
Are you showcasing your credibility?
Is someone getting a sense of your brand when reading this?
I hope this checklist helps you feel more confident to create stronger, more impactful LinkedIn content—your ability to resonate with the people who need you most.
