The Easiest Way to Create LinkedIn Content That Resonates with Ideal Clients

Photo by Daria Pimkina Hire on Unsplash

A lot of founders come to me saying:
“I just feel like I’m posting into the void.”

They’re showing up on LinkedIn, doing what they think they’re supposed to — sharing ideas, promoting their offers, being “consistent.”

But nothing seems to be landing.

• No thoughtful DMs.

• No warm leads.

• No real engagement.

And because LinkedIn’s algorithm can be particularly unforgiving, it’s easy to assume your content simply isn’t working.

The truth is: it might not be resonating — not because it’s bad, but because it’s not rooted in the right inputs.

What Makes a LinkedIn Post Actually Resonate?

To build real traction on LinkedIn, your content needs to:

• Solve a problem your ideal clients actually have

• Reflect the way they talk about that problem

• Offer insight that makes them feel seen or empowered

• Build trust that you are the right person to help

That’s why I often recommend a very simple place to start:
Look to your most recent paid client.

They’ve already done the hard work of:

• Naming their problem

• Deciding it was worth solving

• Choosing you over someone else

That moment — right after they’ve hired you — is a goldmine for content inspiration, messaging, and positioning.

Try This: 5 Questions to Mine for Powerful Content Ideas

Think about the last client who hired you and reflect on these:

1. What specifically were they struggling with that led them to reach out?

2. What insight do you have into why they were experiencing that problem?

3. What’s the impact of that problem? What would be possible for them if it didn’t exist?

4. What’s your plan or strategy for helping them solve it?

5. Why did they choose you over a competitor?

These answers don’t just help you understand your value — they become the source material for strong LinkedIn posts.

Here’s how you can turn them into content:

• Micro-story: “I spoke to a founder yesterday who…”

• Teachable framework: “If you’re struggling with X, here are 3 things I’d recommend…”

• Market insight: “Here’s a trend I’m noticing across my clients right now…”

This isn’t just content for content’s sake — it’s content that builds trust and moves people closer to working with you.

The Content Flywheel That Keeps Ideas Coming

“If you build the right systems, your audience starts giving you the content ideas.”

This is what I call the content flywheel — and when it’s working, it means:

• You’re not relying on blank-page inspiration

• You’re not overthinking what to post each week

• You’re using real conversations to fuel real content

And it doesn’t just apply to TikTok creators or massive audiences.

My friend Grace is a viral TikToker who uses her comments section to generate new videos daily. She literally builds her content calendar by answering questions people are already asking her.

LinkedIn may be quieter in the comments, but your audience is talking — if you know where to listen.

How to Build Your Own Content Flywheel

Here are five simple ways to create systems that keep great content ideas flowing:

1. Your Welcome Sequence

When someone joins your email list, make sure you have a welcome sequence that introduces them to you and your work. That very first email they get after subscribing could ask them something at the end like:
“What’s your biggest challenge right now?”

This is what Nathan Barry the CEO of Kit recommends — and it’s brilliant. One question, unlimited content ideas.

2. Encourage Client Follow-Ups

I'm a big fan of this strategy and always tell my clients:
"Keep in touch, I want to celebrate your wins, let me know how everything continues to go."

And they really do. They're great at reaching out with things that are happening for them on LinkedIn. What their peers are now asking them as they've gotten more active, and what they're still coming up against on the platform.

They're a window into real insights from the user side and it's the most valuable feedback loop I've built.

I recommend finding a genuine way to keep an ear to the ground through the people that are closer to early stage users than you.

3. Use Intake Forms Wisely

This one is fairly straightforward but it surprises me that people don't take more advantage. I highly recommend customizing your calendar / call link and the way people book in to speak with you.

Just a few simple intake questions before they're allowed to find a time asking things like:
"Where are you at right now with ____?"
"Why do you think you're stuck _____?"
"What support are you looking for the most _____?"

Those answers can provide really fantastic, low-lift insights to turn into post as well.

4. Monitor Your DMs & Comments

Even if they’re fewer on LinkedIn, they still count and sometimes you get lucky, someone will ask a genuine question in the comments or send you a private message for more clarification.

The comments section on other founder's posts or even places like Reddit are fascinating to read through as well.

LinkedIn is a giant eco-system worth paying attention to...
What’s being asked? What’s being reacted to?

5. Reflect After Sessions

Make it a habit to take 2 minutes after a client session and ask yourself:

• What were they stuck on?

• What breakthrough did they have?

• How did I help shift their thinking?

Turn that into a post while it’s fresh.

Final Thoughts

When you’re using inputs like these, you stop asking:
“What am I supposed to post this week?”
And instead you ask:
“What problem can I help solve this week?”

That’s how you create content that resonates.
That’s how you become the person your ideal client trusts — long before they ever hit “Send a message.”

Want help building your own content flywheel?

Let’s turn your client conversations into content that gets you business. Book a call with me.