How to Transition Your Content from Instagram to LinkedIn — Best Tips for Service Based Businesses
Photo by Valeria Nikitina Hire on Unsplash
If you’ve grown your business on Instagram but are now shifting your focus to LinkedIn — welcome!
These two platforms are wildly different in tone, behavior, and audience expectations. The good news? A few key shifts can help you repurpose what’s worked on Instagram to actually resonate on LinkedIn.
Here are 6 practical tips to help you get more traction:
1. Create LinkedIn Carousels the Right Way
On Instagram, you can upload multiple photos and it naturally turns into a swipeable post.
That doesn’t happen on LinkedIn.
If you want to post a carousel (aka a swipeable experience), here’s what to do:
Create your slides in Canva (just like you would for Instagram)
Download them as a PDF
Upload that PDF as a document on LinkedIn
Voila — now it functions like a LinkedIn-native carousel post. Bonus: LinkedIn’s algorithm loves this format.
2. Ditch Stock Photos and Use High-Quality Personal Brand Photos
Instagram may have normalized polished Canva templates and filler stock images — but LinkedIn is a whole different vibe.
Here’s what performs best:
Real, professional photos of you (think brand shoot or well-lit headshots)
Candid, high-quality shots that show your personality
Photos that establish credibility and feel approachable
Leave out the AI-generated avatars and overused stock templates. LinkedIn is a professional platform where human connection matters. Show your face!
3. Cut the Fluff and Keep It Straightforward
On Instagram, longer captions with emoji breaks and storytelling intros are the norm.
But on LinkedIn?
Get to the point quickly
Minimize emoji use (or eliminate them altogether)
Break up your paragraphs for easy scanning
People are often skimming content during the workday. Format your posts so they’re clear, concise, and quick to read.
4. Make Your Content Relevant to a Professional Audience
This might be the most important shift to make.
LinkedIn content performs best when it speaks to:
Career transitions
Business growth or entrepreneurship
Industry-specific lessons
Team culture and leadership
Marketing, operations, and systems
Navigating burnout or work-life boundaries
If your post wouldn’t feel at home in a professional group chat or mastermind, it might need a new angle for LinkedIn.
5. Ease Up on the Hard Selling
Instagram is often filled with constant promo posts and daily offer pitches in stories.
That won’t fly on LinkedIn.
Instead:
Educate, share insights, and build trust through valuable content
Layer in offers through soft CTAs, like a “P.S.” or by linking in your profile
Sell through storytelling, case studies, and social proof
The best sales on LinkedIn come from trust and credibility — not urgency and discounts.
6. You Don’t Need to Post Daily
One of the biggest mindset shifts for Instagram users is this:
LinkedIn doesn’t require the same constant stream of content.
Posting 3x per week is plenty.
Even 1–2x a week can still create traction with the right strategy.
LinkedIn is a slower, deeper platform — more focused on thought leadership than trends.
The quality of your posts matters much more than quantity. Focus on delivering value, not flooding the feed.
Final Thoughts:
Transitioning from Instagram to LinkedIn doesn’t mean starting over — but it does mean adapting.
If you’re thoughtful about format, tone, and strategy, your content can perform (and even outperform) your Instagram posts.
Want help building a LinkedIn content strategy that’s designed for visibility and sales — without being pushy?
Let’s chat. I work with founders who want to attract aligned clients and opportunities through LinkedIn. Book a call to get started.
