How I Prep for and Write All My LinkedIn Content Each Week Without Burning Out

Photo by Videodeck .co Hire on Unsplash

Let’s get one thing straight:
I write all my own LinkedIn posts.
It’s the one part of my business I never plan to outsource.
Because my content — especially on LinkedIn — is what drives the majority of my leads.

Roughly 90% of my clients find me through one of three places:

• My LinkedIn content

• My email newsletter (which LinkedIn feeds into)

• Niche communities where my content is shared or referenced

So staying consistent on LinkedIn isn’t optional.
But burning out from posting isn’t an option either.

Here’s the simple, sustainable system I use every week to keep content flowing — without it taking over my life.

My Weekly 3-Post LinkedIn System

I publish three posts per week. That’s it.
No daily posting. No content hamster wheel. Just a solid, consistent rhythm.

Here’s how I break it down:

1. One “Hero” Post

This is my main post of the week — the one I put the most time and energy into.
It usually dives deep into a single idea, insight, or story that I know will resonate with my ideal clients. Sometimes it’s educational, sometimes it’s personal, but it’s always intentional.
If it lands well on LinkedIn, I’ll often expand on it in my newsletter. That way one strong idea can do double duty.
💡 Pro tip: If you’re only writing one LinkedIn post a week, make it this one. Go deep. Be specific. Offer real value.

2. One Repurposed Post

This is my permission slip to not start from scratch.
Sometimes I take an older LinkedIn post and rewrite it slightly.
Sometimes I copy and paste it onto LinkedIn with zero changes. (Yes, really.)
The truth? Most people don’t remember your old LinkedIn content — but you do.
And if a post worked once, there’s a good chance it’ll work again.
Having four years of LinkedIn posts to pull from helps, but even if you’re newer, start keeping a “greatest hits” folder of your strongest LinkedIn work. You’ll thank yourself later.

3. One Low-Effort Post

Not every LinkedIn post has to be a masterpiece.
And honestly? Some of my most casual, quickly written LinkedIn posts have had the biggest impact.
Like the one I dashed off in 10 seconds last week that brought in 43 new email subscribers.
These low-effort LinkedIn posts are often great testing grounds. I might throw out a thought, observation, or unpopular opinion just to see if it resonates. If it does? I expand it into a “hero” LinkedIn post later.
The goal here isn’t perfection — it’s momentum.

How I Organize My Ideas

Every week I start a new note in my iPhone Notes app that looks like this:
LinkedIn Week of [Date]
T -
W -
Th -

Sometimes I fill it out ahead of time — usually while I’m cooking or riding the train.
Those idle moments are great for passive brainstorming.
Other times, I don’t open it until my Monday morning writing session.

My Monday Writing Routine

I try to avoid scheduling meetings before 1–2pm on Mondays.
That first half of the day is sacred for LinkedIn content writing.
I use it to:

• Draft my LinkedIn posts

• Work on my newsletter

• Ease into the week creatively, not reactively

When I’m well-rested (roughly 1 out of every 4 Mondays 😅), I can write everything in one focused session. Otherwise, I’ll rough draft 60–70% and polish it throughout the week.
I’ve learned I can’t context switch easily or write on the fly the morning a post is due.
So instead, I block out time and treat it like a non-negotiable appointment.

Why This System Works

It’s not fancy.
It’s not optimized within an inch of its life.
But it works — and it’s sustainable.
And sustainability is what actually builds consistency on LinkedIn.
I’ve shown up like this for years.
And the result? Clients, community, and visibility that grows with me.

TL;DR

If you’re trying to build consistency with content — especially on LinkedIn — here’s what I want you to remember:

• Not every LinkedIn post needs to be brilliant.
  Some of your best-performing ideas will come from low-effort posts. Let them live.

• You don’t need to post every day on LinkedIn.
  3x/week is enough to build real traction.

• Know your creative process.
  I can’t task-switch or write the morning of — so I don’t try to.

• Re-use your best LinkedIn content.
  No one remembers your old posts but you. Truly.

• A little prep goes a long way.
  A weekly notes app draft can save hours of stress.

Creating consistent content on LinkedIn doesn't require superhuman discipline — it just requires a system that actually works for you.
This is mine.
Feel free to steal it, adapt it, remix it.
And if you want help designing a LinkedIn content system that fits your voice, goals, and bandwidth?
Book a consult to explore my 1:1 services.