Genuine LinkedIn Strategies That Work to Get Service-Based Businesses New Clients

Genuine LinkedIn Strategies That Work to Get Service-Based Businesses New Clients.jpg

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If you're a service-based business owner wondering whether LinkedIn can actually bring in consistent, high-quality clients — the answer is yes.

But here's the thing:
What works isn’t glamorous. It’s not a quick fix. It’s not about being "LinkedIn famous."
It is about clarity, consistency, and strategy.

My clients are:

  • Filling their programs

  • Moving to waitlists

  • Booking out their 1:1 services

Here are the three core strategies that are getting them there — and can work for you too.

1. Posting with a Proper LinkedIn Content Strategy

A client messaged me last week:
“It really does work, Molly.”

She was talking about the content strategy we built together. Not random posting. Not reposted motivational quotes. Not selfies with vague captions.

What doesn’t work:

  • Posting without intention

  • Trying to be "LinkedIn cool" and universally likable

  • Creating content with no clear audience or objective

What does work: A content strategy built for connection and conversion. This includes:

  • Thought leadership that positions you as the expert

  • Personal stories that build trust while staying relevant to your offer

  • Promotional posts that feel aligned, not pushy

  • Social proof that shows your process actually works

This kind of strategy leads to:

  • Profile views from the right people

  • Inbound inquiries

  • A content archive that backs up your expertise

2. Proactive Relationship-Building

Successful clients aren’t just waiting for the algorithm to do all the work. They’re taking initiative to:

  • Connect with aligned people in their space

  • Start thoughtful conversations

  • Follow up consistently (without feeling spammy)

We build custom relationship-building systems so that outreach becomes natural and strategic. As a result:

  • New connections see their relevant content and reach out

  • Their DMs feel like real conversations, not awkward pitches

They feel confident reaching out because:

  • Their LinkedIn profile is optimized to attract decision-makers

  • Their content builds trust before the first message

  • Their outreach feels generous, not needy

3. Mindset & Consistency

Here’s the thing: LinkedIn works better the longer you work it.

The service-based founders I work with aren’t wondering "if this will work." They’ve shifted to:
“This is a real opportunity to grow my business.”

We build systems together that help them stay consistent with:

  • Weekly content creation

  • Commenting and connecting with the right people

  • Prioritizing LinkedIn as a top marketing channel

As they show up consistently, they see:

  • More profile visits

  • More inbound leads

  • More collaboration and podcast requests

  • And yes, more paying clients

What Makes LinkedIn Work for Service-Based Business Owners?

  • A strategic content plan

  • An optimized profile

  • Clear messaging about who you help

  • Systems that support consistent visibility

  • The mindset that your next client might already be watching

If you’ve ever thought: “Maybe LinkedIn doesn’t work for someone like me,” I’m here to tell you:
"It really does work."
You just need the right foundation.

P.S. If you want help building a LinkedIn strategy that actually brings in business — I work with service-based founders, consultants, agencies & other marketers to craft content strategies, messaging, and visibility systems that convert.
Reach out to learn more or book a strategy session here.

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How to Create LinkedIn Content for Your Business in < 60 Minutes a Week

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25 Things I Wish I Knew About LinkedIn When I Started